Vision Mitra | Trusted Optical Chain in Kerala for Exceptional Eye Care
Vision Mitra | Trusted Optical Chain in Kerala for Exceptional Eye Care
Vision Mitra | Trusted Optical Chain in Kerala for Exceptional Eye Care
Vision Mitra

Redefining Vision Care -
Kerala’s Preferred Optical Destination

“Vision Mitra” is the largest eyewear retailer in Kerala with 420+ stores. Our mission is to provide every human with the best quality in eyewear at affordable prices  & services.

Your neighbourhood eye-wear shops offering high quality, branded products at affordable prices. We are functional brand for the masses.

Contact Us
Vision Mitra

Redefining Vision Care -
Kerala’s Preferred Optical Destination

“Vision Mitra” is the largest eyewear retailer in Kerala with 420+ stores. Our mission is to provide every human with the best quality in eyewear at affordable prices  & services.

Your neighbourhood eye-wear shops offering high quality, branded products at affordable prices. We are functional brand for the masses.

Contact Us

Our Vision

“To become the most trusted and preferred optical chain in Kerala, India, providing exceptional eye care services and products that enhance the quality of life for our customers.”

Our Mission

“At Vision Mitra, our mission is to deliver outstanding eye care services and products, leveraging our expertise and technology to meet the unique needs of each customer. We strive to create a seamless and personalised experience, fostering a culture of trust, respect, and customer satisfaction.”

Vision Mitra is the largest eyewear retailer in Kerala with 420+ stores. Our mission is to provide every human with the best quality in eyewear at affordable prices & services.

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Revenue CAGR 2017-2020
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Average Order Value 40% Profit
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Net Promoter Score
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Employees
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Stores
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State
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Home Town

Our Business Model

Your neighbourhood eye-wear shops offering high-quality, branded products at affordable prices

Own-Brand Portfolio

Functional, affordable and trendy product portfolio for value conscious buyers

Highly Scalable and Capital Efficient

Standardized modular stores (low capex) & lean operating teams result in quick payback and breakdown (high ROCE)

Best-In-Class Sourcing

100% direct sourcing and in-house capabilities forcutting and fitting enables control over quality at industry-leading gross margins

Superior Customer Experience

100% Company operated stores provide standardized, high-quality customer experience

Expansion Playbook

Go deep into select cities improving customer access & ability to leverage marketing spend over a region

Core Values

Our core values define who we are and guide every interaction we have with our customers.

Customer Centricity:

We prioritize our customers’ needs and strive to exceed their expectations.

Quality and Excellence:

We are committed to delivering high-quality products and services that meet the highest standards.

Innovation and Progress:

We embrace innovation and stay up-to-date with the latest technologies and trendsin eye were

Integrity and Transparency:

We operate with integrity, transparency, and honesty in all our interactions.

Teamwork and Collaboration:

We believe in teamwork and collaboration to achieve our goals and grow together.

Vision Mitra is the largest eyewear retailer in Kerala with 420+ stores. Our mission is to provide every human with the best quality in eyewear at affordable prices & services.

0 %
Revenue CAGR 2017-2020
0 INR
Average Order Value 40% Profit
0
Net Promoter Score
0
Employees
0
Stores
0
State
0 Mn
Customers
0
Home Town

Our Customers

We exist to serve our customers with care, trust, and excellence. Your vision inspires our passion and purpose.
Highest salience in 18-65 age group

AGE / GENDER

  • 65% customer base below the age of 40
  • 35% presbyopia with a higher affinity for progressives
  • 55% male customers
Strong presence amongst SEC A2-B1

INCOME

  • Middle-class, value conscious customer
  • Average wallet share of less than Rs. 2500 per pair of glasses.
  • 40% minimum margin.
We deliver what you truly need.

PURCHASE BEHAVIOUR

  • Purchases once in 18 months
  • Seeks discounts and offers on every purchase
  • Highly loyal customers base who prefers to buy from their neighbourhoods

Best-in-class customer experience

Committed To Delivering High Quality Eyewear

We control everything from sourcing, fitting to front-end in-store experience

Sourcing

Stringent quality checks at factory level / sourcing stage to ensure high quality frames & lenses

Edging

Multi-level QC at our fitting labs, viz. post cutting of the lenses fitting & packing

In-Store Experience

Internal training team ensures high quality, consistent customer experience

Warranty

Unconditional warranty & replacement guarantee to ensure peace of mind for customers

Our Brand Portfolio

Vision Mitra designs and manufactures its own brands of frames, lenses and sunglasses. Our OEM partners manufacture for world renowned brands.

WE DEAL ALL INTERNATIONAL BRANDS

Lenses

Our Products

  • Basic Single Vision
  • ARC
  • Blupro
  • Photichromatic
  • High Index Lenses
  • Bi-Focal
Lenses

Progressive

  • Eco
  • Classic
  • Advanced
  • Digfree
Scalable and Capital Efficient Model

Our Store Formats

Modular Standardized store formats

  • Avg. size of store: 200 sq.ft.
  • Avg. frontage: 14 ft.
  • Avg. stores / cluster : 3
  • Lean staffing: 2 employees / store
  • Avg. revenue / store / month : INR 4L

Capex at Store Levels

  • A category (600-700 sq.ft.) – 30L
  • B category (400-600 sq.ft.) – 20L
  • C category (300-400 sq.ft.) – 15L
  • D Category (200-300 sq.ft) – 10L
Become Our Franchisee Today!

Let’s talk.

For Queries, Please Contact:

+91 9633376839

+91 9539420587

Franchisee
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